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A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
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Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.
Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.
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Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.